The purpose of the Director, social media is to develop and implement a social media strategy drives positive online communications, protects reputation of the business and its individual brands Michelins and professional reputation. The successful candidate will begin by monitoring respond to social media brand conversations occurring with the long-term goal of building a brand engagement. Secondly, deploying social media initiatives, build employee engagement.
Responsibilities:
Lead/bsiiath creating online content, both companies, user/businessgenerated, which aligns to margin brand strategy.
Provide strategic oversight of leadership, coordination and execution of social media over the company when serving MNA matters as individual brand Advisory, business teams.
Traditional media tools bridge.
Work effectively within a global society; With proven experience in leading teams and working in collaboration between multiple levels within the matrix organization.
Work efficiently with foreign partnerships, including the relationship of the Agency.
Main activities:
Dining guide to social media programs leading to a long-term engagement in the middle of the brand.
Manage creating metrics to measure the effectiveness of the ROI of social media efforts.
Work with business leaders to ensure they are aligned and receive the maximum social media efforts.
Ensure the engagement of multiple internal sides regarding the planning and execution of social media efforts.
Provide day-to-day coordination between enterprise and marketing teams to ensure dialog with customers to build teams that will drive engagement and loyalty; Key factors in developing content during interrogation.
Manage and distribute insights from a listening dashboard throughout the Organization
Direct test planning social media and culture in a positive impact on business outcomes.
Contact management with social media monitoring and response agency; Engage with other partners of the brand agency as a member of the Colorado agency team.
Manage all tasks involved in and related to monitor social media, responding to engage in a project approved in 2011.
Use social media internally (within the Michelin) to increase the involvement of employees in partnership with media people.
Skills:
BS/BA degree in communications, journalism, marketing or related field. Masters/MBA preferred.
A minimum of 15 years of experience marketing, lmhmir is responsible for corporate communications, or PR at least eight years in managing digital media measurement social strategy for a leading organisation or brand.
Excellent communication skills, including writing, editing, literally.
The ideal candidate will be an active participant in social media, online communication experience on different platforms (Facebook, Twitter, etc.) and has in the past, agency or brand. Pragmatic business sense, chchipa, solving capabilities, creativity, a sense of what is needed. Strong organizational, project management, skills-with emphasis on planning, setting priorities and deliver results under tight deadlines.
Michelin is an equal opportunity employer.
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