Black-London taxi drivers are being encouraged to become drivers of fuel consumption. Photo: GettyLondon taxi drivers are given fancy silk bags, feedback "guest books" and a bleeper RPM engines to stop them too in a move to turn them into green ambassadors to combat climate change.
Royal Society for the encouragement of Arts (RSA) has helped to establish an ambitious and unusual process, which already has been encouraging taxi drivers to cut fuel consumption of 12% in the first two weeks.
Silk bags are designed to remind taxi drivers to drive "smooth", while the books are host to assess their driving style and the trigger debate with passengers on the advantages for the handbag and the planet by fuel economy, says RSA.
The "spring-o-meter" is a device mounted dashboard that falters and sounds a beep if the driver brakes too hard or accelerates too aggressively, according to Jamie Young, a research fellow of the Royal Society on the draft.
"We chose especially taxi drivers because they are stereoyped by critics as cynical and together with their ways, and then is a relatively difficult to influence and who tend to think that the high cost of fuel will only come with the job," he said.
"But they are also informal opinion formers because they are in contact with a large number of people so they can influence others ... We are eager to extend these tests outwards and Yes, ' white man '-van could come forward, "Young added.
RSA, which is making the smartest cabbies study together with the Shell oil company, says it expects savings of 15% over time, studying at the national level of the taxi drivers is wounded up in another two weeks.
If continued in the course of a year, each taxi drivers would be in line to save ￡ 600 a year, or the equivalent of 200 kg of carbon, in the case of a new diesel cars, says the Royal Society.
Young says there could be a huge impact on overall emissions of C02 in the UK, if the driver of the country could be encouraged to do relatively simple step to drive differently.
"We are pleased to see our smarter taxi drivers doing so well as they bid to improve their driving behaviour, and we hope that this campaign can show everyone how quickly you can become a smarter, more efficient fuel-and save money in the process," he said.
Silk purses and other specially designed "nudges" are considered more effective by that verbal or written messages only infinite to slow down and drive more carefully.
The RSA and Shell have spoken long to do taxi drivers that thing motivates them. A typical response from an unnamed cabby was this: "we know how to drive fuel efficiently ... Would happily drive along Broadway to 40 mph until cabins not overtake me at 60 mph, so I have 20 places in the queue at the airport. "
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