Digital Marketing Specialist at Carrington College (Phoenix, Arizona)

Carrington College is a leader in allied health education with a long-standing reputation for quality and academic excellence. Currently serving more than 5,500 students through nine campuses located in AZ, ID, NM, NV, OR and WA, Carrington provides a challenging and supportive academic experience, a positive work environment and a stimulating business culture. Carringtons goal is to produce highly qualified graduates who will become successful professionals in the career of their choice.

Digital Marketing Specialist
Phoenix, AZ

The Digital Marketing Specialist will provide support in the digital marketing and inquiry generation ongoing optimization function. This is accomplished by managing vendor relationships through day-to-day tasks and project cycles, in addition to performing inquiry monitoring via tracking reports and completing budget reconciliations of vendor invoices.

Responsibilities:
Maintain day-to-day relationships with affiliate/pay-per-click (PPC) vendors and agencies by overseeing the implementation of vendor projects while working with other internal departments
Perform inquiry monitoring for affiliate advertising by resolving misrepresentation issues, bad inquiries and credit processing from vendors while following reporting compliance procedures
Produce reporting on digital marketing initiatives, such as vendor campaigns, inquiry generation or banner advertising in addition to business key performance indicators, such as lead volume, trends and conversion rates
Assist with budget planning and reconciliation of invoices and accruals
Prepare vendor performance analysis related to terms of the agreement, inquiry volume, staying within budget and minimizing the cost per inquiry
Act as liaison between campus and vendors to address marketing needs and current inquiry quality issues
Complete other projects and duties as assigned

Qualifications:
Bachelors Degree required in specialization relevant to field
3 years minimum working experience within the areas of digital marketing or education marketing and sales required
Database experience, affiliate and PPC online marketing experience preferred
Experience working in an analytical capacity is required, as well as working with data for reporting and analysis, budgeting and managing the invoice reconciliation and accruals
Advanced PC skills in Microsoft Office, Excel, PowerPoint, database software and reporting software
Excellent collaboration and communication skills
Ability to multi-task and manage complex projects
Very good analytical skills

Benefits:
We value our employees and offer competitive compensation and benefits for our full time equivalent employees including health benefits, tuition assistance, 401k, PTO and flexible work schedules.

Company Profile:
Carrington Colleges programs, offered through Carrington College and Carrington College of California, prepare students for careers in healthcare through certificate, diploma and associate degree programs. The colleges provide career-focused, outcome-based, postsecondary education and training.

Carrington Colleges is a part of DeVry Inc. (NYSE: DV), a global provider of educational services. For more information about U.S. Education, visit www.useducationcorp.com For more information about DeVry Inc. visit www.devryinc.com

To Apply:
If you believe that Carrington College is a fit with your background and career objectives, please review the complete job description and APPLY by submitting your resume and contact information for consideration:

https://useducation-devry.icims.com/jobs/22749/job

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

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